From Butter to Billion-Dollar Brand Equity: What Amul Teaches About Cultural Relevance
Very few Indian brands have made the leap to become part of everyday culture. Amul is one of them. Originating in 1946 as a farmers’ cooperative based in Anand, Gujarat, the inception of Amul was really a movement to empower dairy farmers. It now operates as the world’s largest dairy cooperative, with over 200 million […]
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